CASE STUDY

CelfieDesign: From Cluttered Competition to Credible Challenger in 3 Months

PROBLEM

CelfieDesign, a mobile and tech accessories brand with over 1000 licensed designs, was struggling to stand out in a hyper-competitive market dominated by larger players like Macmerise and CoverItUp. Despite a diverse product range and design agility, CelfieDesign needed a marketing strategy to break through the noise and establish itself as a credible threat.

THE SOLUTION

We implemented a two-pronged approach:

1. Social Media Buzz: Leveraging CelfieDesign's licensed merchandise, we generated social media buzz by creating campaigns around pop culture events like Marvel and DC movie releases. Timing was key – we increased ad frequency during these periods to maximize reach and engagement.
2. Targeted Performance Marketing:
  - Dissecting Data: We meticulously analyzed top-selling products and categories, identifying key audiences and tailoring ad campaigns accordingly.
  - Trendjacking: Capitalized on trending pop culture events by timing ad campaigns for maximum impact.
  - Scroll-Stopping Ads: Developed engaging ad content specifically designed to grab attention and drive clicks.
  - Remarketing Strategy: Utilized remarketing to target individuals who had already interacted with the brand, offering personalized offers and increasing conversion rates.

5.7X

Return on Ad Spend

22Lakh+

Sales over 3 Months

40%

Repeat Purchases

Results

2941.00 purchases generated in 3 months.
8,612,379 people reached with the campaign.
22,021,620.00 INR in sales achieved.
Return on Ad Spend (ROAS) of 5.7X (570%).
Over 40% of sales from repeat customers – a testament to the success of the remarketing strategy.

Key Takeaways:

By analyzing data and capitalizing on trends, targeted performance marketing campaigns can unlock hidden potential even in crowded markets.
Social media buzz, when strategically timed and focused, can drive significant reach and brand awareness.
A combined approach of broad audience acquisition and targeted remarketing leads to higher conversion rates and repeat customers.

CONCLUSION

This case study demonstrates the power of data-driven performance marketing and strategic social media engagement in transforming a brand's fortunes. CelfieDesign, once a challenger lost in the crowd, became a credible threat in its market within just three months, paving the way for future success and growth.

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CASE STUDY

We optimised ad spend for a D2C kids food brand generating a consistent ROAS of 1700%

CASE STUDY

CelfieDesign: From Cluttered Competition to Credible Challenger in 3 Months

PROBLEM

THE SOLUTION

5.7X

Return on Ad Spend

22Lakh+

Sales over 3 Months

40%

Repeat Purchases

Results

Key Takeaways:

CONCLUSION

Our Work

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