CASE STUDY
CelfieDesign: From Cluttered Competition to Credible Challenger in 3 Months
PROBLEM
CelfieDesign, a mobile and tech accessories brand with over 1000 licensed designs, was struggling to stand out in a hyper-competitive market dominated by larger players like Macmerise and CoverItUp. Despite a diverse product range and design agility, CelfieDesign needed a marketing strategy to break through the noise and establish itself as a credible threat.
THE SOLUTION
We implemented a two-pronged approach:
-
- Social Media Buzz: Leveraging CelfieDesign's licensed merchandise, we generated social media buzz by creating campaigns around pop culture events like Marvel and DC movie releases. Timing was key – we increased ad frequency during these periods to maximize reach and engagement.
- Targeted Performance Marketing:
- Dissecting Data:Â We meticulously analyzed top-selling products and categories, identifying key audiences and tailoring ad campaigns accordingly.
- Trendjacking:Â Capitalized on trending pop culture events by timing ad campaigns for maximum impact.
- Scroll-Stopping Ads:Â Developed engaging ad content specifically designed to grab attention and drive clicks.
- Remarketing Strategy:Â Utilized remarketing to target individuals who had already interacted with the brand, offering personalized offers and increasing conversion rates.
5.7X
Return on Ad Spend
22Lakh+
Sales over 3 Months
40%
Repeat Purchases
Results
- 2941.00 purchases generated in 3 months.
- 8,612,379 people reached with the campaign.
- 22,021,620.00 INR in sales achieved.
- Return on Ad Spend (ROAS) of 5.7X (570%).
- Over 40% of sales from repeat customers – a testament to the success of the remarketing strategy.
Key Takeaways:
- By analyzing data and capitalizing on trends, targeted performance marketing campaigns can unlock hidden potential even in crowded markets.
- Social media buzz, when strategically timed and focused, can drive significant reach and brand awareness.
- A combined approach of broad audience acquisition and targeted remarketing leads to higher conversion rates and repeat customers.
CONCLUSION
This case study demonstrates the power of data-driven performance marketing and strategic social media engagement in transforming a brand's fortunes. CelfieDesign, once a challenger lost in the crowd, became a credible threat in its market within just three months, paving the way for future success and growth.
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