CASE STUDY
We collaborated with a merchandising store to drive sales by 6X during the lockdown
INTRODUCTION
In the midst of the global lockdown, a thriving merchandising brand, operating on Shopify, sought to significantly boost its online sales. Beard Bros, leveraging its expertise in digital marketing, devised and executed a transformative strategy that led to a substantial increase in sales and Return on Ad Spend (ROAS).
Initial Breakthrough
The brand witnessed a dramatic surge in its first month's sales, reaching 3.5 lakhs with an ad spend of just 50K. Over the subsequent five months, a consistent ROAS of 4X was maintained, generating 11 lakhs in sales at a cost of 3.5 lakhs. This initial success laid the foundation for more targeted and advanced marketing efforts.
Advanced Facebook Marketing Strategy
Custom Audiences and Catalog Ads
Employed a combination of custom audiences and catalog ads, which allowed for a highly targeted approach, ensuring the ads reached the most relevant and interested consumers.
6X
Increase in Sales
Campaign Budget Optimization
Utilized campaign budget optimization techniques to maximize reach while minimizing costs. This approach ensured that the advertising budget was allocated to the most performing segments.
4X
ROAS
Fine-Tuned Audience Targeting:
By focusing on website visitors and engaged social media users, we significantly reduced Cost Per Click (CPC) and optimized ads for conversions. This precise targeting was key to driving sales while maintaining cost efficiency.
Results
6X Increase in Shopify Store Sales
The strategic use of advanced Facebook marketing techniques resulted in a sixfold increase in sales, especially notable during the challenging period of the global lockdown.
Consistent ROAS
The ability to maintain a 4X ROAS over an extended period demonstrates the effectiveness and sustainability of the marketing strategy.
CONCLUSION
This case study exemplifies how strategic, data-driven digital marketing can be a game-changer for e-commerce businesses, especially in challenging times. By employing advanced Facebook marketing techniques, fine-tuning audience targeting, and optimizing campaign budgets, Beard Bros was able to drive significant sales growth for the merchandising brand, proving the potential of well-crafted digital campaigns to yield remarkable results.
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boost sales through a data driven
performance strategy
CASE STUDY
with bearded men and grooming.
CASE STUDY
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