CASE STUDY
Building Blocks of Success: Accelerating India's Modular Construction Revolution
EXECUTIVE SUMMARY
MODULI, a Hyderabad-based modular construction company, is a fusion of NCL's innovation and the House of Moravia's extensive experience. Offering a range of modular spaces, MODULI faced a challenge in raising awareness about modular construction. Beard Bros, a digital marketing agency, stepped in six months ago to transform MODULI's digital presence and tackle its primary challenge: building awareness and a sales team.
THE CHALLENGE
The primary challenges identified were:
-
- Lack of Awareness: The general public had limited understanding of modular construction.
- Qualified Lead Generation: Ensuring the leads are not just abundant but also of high quality and relevant to the business.
OBJECTIVES
- Educational Content: To inform and inspire potential customers about modular construction.
- Showcasing Technology and Projects: Highlight MODULI's proprietary technology and diverse projects.
- Enhancing Online Presence: Growing the brand's engagement and community base.
1000+
Leads Generated
Rs 21
Cost Per Lead
150%
Increase in Reach
The Solution
To meet these challenges, Beard Bros implemented several strategies:
- Content Creation: Developed educational and inspiring content about modular construction.
- Project Showcase: Highlighted MODULI's unique projects to demonstrate capability and versatility.
- Performance Marketing: Utilized Meta ads for targeted lead generation.
- WhatsApp Messaging Ads: Showcased various MODULI properties, from offices to farmhouses, for direct customer engagement.
The Results
The campaign led to significant achievements:
- Reach and Engagement: Increased from 2.6 Lakhs to 6.5 Lakhs in reach, and 10K to 25K in engagement within 3 months.
- Lead Generation: Over 1000 leads at Rs 21 per lead.
- Project Closure: A successful project completion worth 1 crore.
Conclusion
The digital marketing strategies employed by Beard Bros dramatically increased MODULI's online presence, educating the public about modular construction, and significantly boosted sales and engagement. This sets a positive trajectory for MODULI's future growth.
IMPACT
This campaign successfully established the brand as a leader in the Indian modular construction space, contributing to increased brand awareness, lead generation, and project conversions. The case study provides valuable insights into effective marketing strategies for young brands in nascent markets, demonstrating the power of content-driven engagement, platform optimization, and data-driven decision-making.
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