HFA wanted to explain its service in a crisp and clear manner and we responded by creating simple animated explainer videos that explained their service to their target audience.
HFA short for Health For All is an online health management service that has a number of modules. For instance they have a service offering to patients whereby patients can book appointments with doctors, labs and hospitals, avail of medical offers, upload their medical history to the cloud and buy medicines online. Likewise they have a module for laboratory management as well as hospital booking and management. They wanted a sales tool that could help them convince their potential audiences about the long term benefits of enrolling with HFA. After a lot of brainstorming, we came up with conceptual stories that highlighted the pain points of doctors, lab owners and patients and pointed out how HFA could change the way we approach healthcare. We wanted the video to appeal to it’s intended audience, therefore we decided to go with an animated explainer video. With simple animations and characters, we told the stories of a doctor, lab owner and patient and bought them to life through visual effects and sound. We first started with a rough script and storyboard to map the video progression. We then created custom characters and backgrounds in full color. Once we were satisfied with the output, we went into the animation and began creating the video frame by frame. Finally we added in the sound FX and credits!
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