We were assigned to launch the perfume brand Zephyr in India and create a community of people around it.
Zephyr was launched as a price consious perfume brand competing with the likes of Titan Skinn but without the capital investment possesed by the Tata Group. Zephyr was boostrapped and therefore our marketing aimed at expounding the qualities of the fragrance and the attractive price points they sat at. Moreover the fragrances were Made in France and Bottled in India, so the product was of great quality. We were successful in building a small community and marketing the brand successfully in India.
Our Work
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