A brand that sells sex got a re-education in how Indian’s perceive sex
When you’re in the business of selling sex, it becomes easy to lose sight of the fact that while Indians love having sex, they don’t necessarily like talking about sex. We’re a little shy like that. But when it comes to consuming sex related content online, we’re better than the best! With this insight we sought out to create compelling content that could inform, delight and educate audiences online. The main idea was to get people involved in a discussion about sex minus the guilt, apprehension and self-doubt that most Indian’s go through thanks in part to our culture. Our work for Thats Personal was two-fold. On the one hand we were tasked with generating conversations on social media and on the other hand we had to educate people without being preachy and boring. We came up with interesting and catchy content angles on social media like, Sexpedia, Sextoids, Special Days, Quotes and Engagement based content. To educate customers we came up with an e-mag called DROOL (Dating Relationships Orgasms Obsessions Love) which included a number of articles both educative and delightful without being click baity and overtly controversial! With an engaged social media fan base we helped Thats Personal get noticed and build it’s brand online!
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