From B2B to D2C:How Beard Bros’ SEO Strategy Leveled Up a Gourmet Brand’s Online Visibility (372% Impressions!)
Facing a pandemic-induced crisis in their traditional B2B model, a gourmet brand partnered with Beard Bros in 2021 to pivot towards direct-to-consumer (D2C) sales. Within a year, Beard Bros’ comprehensive SEO strategy propelled the brand’s online presence, resulting in:
130% surge in organic clicks
372% explosion in impressions
50% improvement in search position