We launched a product in a new category and helped it expand the toilet seat sanitizer space in India.
Toilet Seat Sanitizers were a new market in India which was introduced by Pee Safe who was the market leader in this space. We were commissioned by Uspray to build brand awareness and help the company reach to the same level as it's competition. To do this we used creative communication that resonated with frequent travellers, millenials and most notably women. We onboarded a number of lifestyle influencers who would post on behalf of the brand, generating massive social media proof, that we leveraged to expand the brands awareness and develop the market.
Our Work
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