We helped EVES24 Launch the concept of rented jewellery for the First Time in India.
Jewellery is sacred to most Indian's, who work their whole lives to collect enough gold for the family. Eves 24 wanted to spread the concept of renting jewellery in India. The concept was simple, pay a small deposit amount and rent as many jewellery pieces as you need for your special occasions. Although the concept was good, it was an uphill task to promote rented jewellery online, as most Indian's preferred to buy their own jewellery. We built a target audience of affluent housewives and marketed this concept to them, seeing traction and further interest in the brand.
Our Work
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